Hong Tung-Lu was born in 1968 and graduated from the Graduate Institute of Plastic Arts Department of the Tainan National College of the Arts, Taiwan in 1999. His works have been featured in many international exhibitions including: the 48th Venice Biennale in 1999, Taipei Biennale in 2000, Art Basel, Switzerland in 2001, the 5th Shanghai Biennale in 2004. In 2004, The ABSOLUT collection’s inclusion of Hong Donglu’s work earned him the coveted spot as the first ever Taiwanese artist to work with the world-renowned spirits company on an advertisement named “Absolut Hong.” From his early period works which appropriate the commercial icons in pop art, such as Pretty Soldier Sailor Moon and Great Mazinger, to recent self-conceived @May humanoid idols, all his creations converge with the present pop culture, trying to manifest the pleasure-seeking ethos of the new generation.